Your PowerPoint presentations design should essentially promote your business professionally and effectively to your contacts. To give a clear idea of who you are and what you represent your PowerPoint presentations need to enhance your branding and image to your audience. If your PowerPoint design doesn’t match the content and message, it will not only leave your audience confused but will adversely affect your brand.
Here are 5 basic design tips that you need to consider when preparing your PowerPoint presentation.
Theme- The kind of image you want to promote to your audience will determine the kind of theme, color scheme and font style you should choose for your presentation. Be it the ready-made themes or one designed by yourself, think about which one is right for your image.
Color scheme– To have seamless branding across all your profiles, the color scheme of your presentations should match your branding. Ideally it should be the same you use on your website. The color scheme, text, images, and graphics you put on the slides must be easily readable by your audience.
Background image– Another good way to make your presentation stand out is by adding background styles such as images, textures and patterns to your slides. However, your background shouldn’t affect the visibility of any text or graphics that you put on the slide.
Font– Various factors should be considered when selecting the right font. Firstly, it has to be clearly legible by your audience. Secondly, the font should match the tone of your presentation. For instance, fonts like Arial or Calibri are fit for a professional presentation, but fonts like Comic Sans do not exhibit a serious and professional look. Lastly, the font size must be readable by those sitting at the back of the venue.
Save theme for future use- Once you’ve selected and adapted a theme, save it to be used again for future presentations. This reinforces your company branding with your audience and they are more likely to remember you when they see another one of your presentations.
These 5 essential design tips for your PowerPoint presentation will help you to promote your business professionally and effectively. Your audience will remember you and your presentation long after the event.